Statins is a class of drugs that lowers the level of cholesterol in the blood by reducing the production of cholesterol by the liver (the other source of cholesterol in the blood is dietary cholesterol. Atorvastatin, marketed under the trade name lipitor among others, is a member of the medication class known as statins, which are used primarily as a lipid-lowering agent and for prevention of events associated with cardiovascular disease. Lipitor is intended to help treat high cholesterol and is widely viewed as one of the best- selling drugs in history, generating lifetime sales of $131 billion 3. Atorvastatin is in a group of drugs called hmg coa reductase inhibitors, or statins atorvastatin reduces levels of bad cholesterol (low-density lipoprotein, or ldl) and triglycerides in the blood, while increasing levels of good cholesterol (high-density lipoprotein, or hdl.
The elimination of $220 or so million in lipitor dtc advertising will, i predict, result in a 3% drop in overall dtc advertising in 2012 compared to 2011 (see lipitor holds key to dtc ad spending in 2012) but that is only the tip of the lipitor marketing budget, which totaled over $660 million in 2010. While the story of statins is the focus of the book, li also provides a veritable history of pharmaceutical science particularly around cholesterol it is amazing to read about the number of nobel. Whistleblower sues pfizer over deceptive lipitor marketing a former pfizer employee has sued the pharmaceutical giant alleging that the sales of lipitor, a cholesterol lowering drug, were hugely inflated by a deceptive 'educational' campaign that induced medical doctors to prescribe the drug to patients who didn't need it.
Merck will soon launch a new cholesterol combo that melds its zetia drug with generic lipitor the zetia-plus-statin approach isn't new, of course merck already sells vytorin, a combination of. A former pfizer official accused the company of illegally boosting lipitor sales through a campaign of misleading educational programs for doctors. Lipitor benefited from the change in marketing laws in 1997 that allowed pharmaceutical companies in the us to advertise their products directly to consumers pfizer convinced an entire generation of americans that they needed a pill to lower their cholesterol in order to prevent heart disease, in what will go down as one of the most. Statins can cause muscle aches, soreness, tenderness, or weakness which is funded by the multistate settlement of consumer-fraud claims regarding the marketing of the prescription drug. By providing your phone number and selecting text, you consent to receive autodialed marketing and other texts from pfizer and its service providers regarding your lipitor savings.
Journal of marketing, current issue access our innovative members-only resources and tools to further your marketing practice. Whistleblower lawsuit accuses pfizer of deceptive lipitor marketing january 28, 2014 by: jacky gale lipitor in august 2013, a lipitor lawsuit was filed on behalf of health support awareness, inc, against pfizer. Health support awareness inc hit pfizer inc with a whistleblower suit accusing the pharmaceutical giant of misbranding and promoting its statin, lipitor, in deceptive ways that led customers to.
Rosuvastatin , marketed under the tradename crestor, is a member of the drug class of statins, used in combination with exercise, diet, and weight-loss to treat high cholesterol and related conditions, and to prevent cardiovascular disease. Lipitor is a statin it reduces levels of triglycerides and bad cholesterol in the blood and increases levels of good cholesterol adverse effects include headaches, pain in the joint, muscles. Slide 24: -every medical rep will be asked to make 2 av meeting every month -regular feed back -brochures that will be presented during the sales calls firstly the brochure will contain brief data about the product comparing it with atorvastatin brand, after that flyers contain selling points & all powerful studies.
New york (cbsmw) -- warner-lambert co and pfizer inc said they have extended an agreement to market top-selling cholesterol drug lipitor for 10 more years. I've been following lipitor's demise ever since pfizer vowed the drug would maintain a 40% share of the total us atorvastatin market in may 2012, we all thought pfizer threw in the lipitor marketing towel when the lipitor co-pay card/pbm discount plan failed to meet its goal of maintaining the. In its six years on the market, the medicine--known by its more marketing-friendly moniker, lipitor--has become the largest-selling pharmaceutical in history within the next few years it could very well become the world's first $10-billion-a-year drug.
Lipitor (atorvastatin) is a member of the statins group of drugs, known as hmg-coa reductase inhibitors it is designed to lower the level of ldl bad cholesterol and triglycerides in the patient's blood stream, while- at the same time- raising hdl also called good cholesterol. Lipitor (atorvastatin) is a drug in the statin drug classed prescribed to patients to lower blood cholesterol, ldl, and triglycerides, elevate hdl cholesterol, to prevent angina, stroke, heart attack, congestive heart failure, revascularization procedures in heart disease, and prevent heart attacks, and strokes in patients with type 2 diabetes. 6 things you should know about generic lipitor the world's biggest-selling drug has gone generic here's what the availability of atorvastatin means for you on top of marketing spend to keep. High cholesterol can be inherited this is referred to as familial hypercholesterolemia children who have this genetic disorder are at very high risk of heart disease this problem is underdiagnosed and undertreated worldwide once identified, children with this condition may require aggressive.